“DIESEL”Display as a Brand Bonus, Break Industry Display Homogeneity
Let Display Boost Your Brand, Break the Dilemma of Industry Display Homogeneity.

The customized display cabinets created by a local brand of MACHUAN for Ultra, the exclusive agent of Diesel in China, offer a breakthrough solution: taking the brand logo as the core to develop a unique display language, transforming the display into a "mobile memory point" for the brand.

As an Italian high-end fashion brand, Diesel collaborates with the Italian IRIS Group to develop personalized tile products. With its professional customization capabilities, MACHUAN has turned the display cabinets into a "three-dimensional extension" of the brand's style.

This set of display cabinets includes three core pieces: a tall eight-drawer cabinet, a central island display cabinet, and display sample boxes. The overall design features a meticulously mixed 1:1 Hermès orange, presenting a modern and fashionable appearance that not only aligns with Diesel’s distinctive brand positioning but also meets the display requirements of tile products through a scientifically rational structural design. This achieves the dual realization of "first-glance brand memory + long-term practical value."

We empower brands with our professional customization capabilities. Whether in daily displays at retail stores or concentrated showcases at exhibitions, customers can instantly grasp Diesel’s unique brand attitude. This not only demonstrates our customization expertise but also serves as a key strategy for brands to stand out in fierce competition and achieve differentiated recognition.

Choose MACHUAN to make your brand more unique and beautiful.











